Privacy policy

General information

We are committed to protecting your privacy. We value the trust that you place in us by providing to us your personal data and we are committed to take all reasonable precautions to protect your personal data from misuse and keeping it secure by complying with all applicable data protection laws and regulations in Hong Kong, as amended from time to time. We regularly review this Privacy Policy and may revise it from time to time. Please read on for more details on how we collect, use, transfer and retain your personal data.

By visiting any website, or providing us with your personal data via other means (including via our show room , boutiques , physical stores or telephone enquiries number, or via your application for or use of our services, such as our Member Cards or Private Sales), you agree that we will collect, use and store your personal data in accordance with this Privacy Policy, as amended from time to time. This Privacy Policy is incorporated into and forms part of our Terms of Service.

Provision of Your Personal Data

We may obtain personal information about you in a number of ways, such as:

  1. when you shop at our online or physical stores;
  2. when you participate in our events or promotions;
  3. when you apply for or use our member VIP card or participate in any of our loyalty or promotion programs;
  4. when you register an account with us;
  5. when you participate in any surveys or marketing campaigns;
  6. when you login to visit our websites, use our mobile applications or view any of our social media pages;
  7. when verifying your identity;
  8. when you contact us whether in person, by phone, by email or via any social media platforms, to make enquires or provide information.

You are not required to provide the personal information that we request, but we may not be able to provide you with our products, services or benefits or you may not be able to login to our platforms or use certain features without such information.

Collection Of Your Personal Data

We collect, use and store your personal data, includes:

  1. Your title, name, gender, telephone number, email address, home, mailing, billing, delivery address or other contact information, your day and month of birth, your payment or credit card information, username and password, and other personal data you voluntarily provide to us; and
  2. IP address, real-time geographic location data, browser settings, browsing records, referring websites, and other internet log on information of your computer or mobile device.

Collection Of Your Personal Data Purpose

Your personal data may be used for one or more of the following purposes (“Purposes”):

  1. communicating with you;
  2. verifying your identity and any accounts you have with us;
  3. administering any loyalty or other marketing, promotional or corporate programs that we are involved in, including providing you with the benefits that you are entitled ;
  4. processing your orders for products and services you place with us (such as maintaining your shopping cart, attending to billing, payments, refunds and delivery arrangements);
  5. handling and responding to your inquiries, suggestions or complaints;
  6. conducting customer surveys or organizing events for customers;
  7. providing you with customers service;
  8. conducting analysis to help us better understand our customers and to improve our services and products;
  9. customising the information displayed on our shopping websites/apps and social networking/media platforms to create better customers experience;
  10. designing targeted promotional offers;
  11. conducting advertising activities, including targeted advertising;
  12. with your consent, conducting direct marketing activities; 
  13. meeting legal, regulatory or compliance requirements, dealing with enquires from law enforcement or regulatory bodies or for the purpose of obtaining legal advice; and
  14. any other purposes directly related to any of the above purposes.

Automatically Data Collection From You

Separately, we may collect certain other data from you on our Site:

  • We automatically collect data relating to your online session to provide our services to you, to gather statistical information on our server’s usage and to help us better meet your demands and expectations. This may include but is not limited to your browser type and version, your operating system and your IP address and/or domain name.
  • We also use functionality that sets a unique identifier to track your use of our Site across multiple devices so that your sessions are reported on our system as a single user rather than as multiple users.
  • If you are browsing our Site (whether as a guest or as a registered member), it may place a cookie on your computer that identifies your computer to us and allows us to personalise your shopping experience and provide you with various services (such as maintaining the content of your shopping cart). Cookies are small information files stored on your hard drive and are automatically accepted by most browsers. It does not allow us to access the rest of your computer or your personal data. Please change your browser’s settings if you do not wish to accept cookies. Please note that you may not be able to use all features and services offered on our Site if your browser does not accept cookies.

Use of Your Personal data

SUPIA ASIA may use the information you provide to:

  • Send you promotional materials or other communications
  • Provide services to you
  • Process your payment and/or gift card transactions
  • Create and manage your online account
  • Respond to your inquiries
  • Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers
  • Operate, evaluate and improve our business (including developing new products and services; enhancing and improving our services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions)
  • Comply with applicable legal requirements, relevant industry standards and our policies
  • SUPIA ASIA also may use the information in other ways for which we provide specific notice at the time of collection.

Marketing Communications

You agree that we may use the personal data you provide to us to offer direct marketing communications to you from time to time, in accordance with the below provisions and the remainder of this Privacy Policy:

  • We may market to you our goods and services, and the goods and services of: (a) our related companies (including our affiliate and subsidiary companies), (b) joint venture partners, and (c) other third party providers. Such marketing communications may be in various forms, including advertisements, special events notifications or newsletters, and delivered via various methods in accordance with the personal data that you provide to us, such as by email, SMS, smartphone app push notifications, notifications on your social media pages, in –app messaging or postal mail.
  • Such marketing communications may market or offer products or services (including special events and promotions) in the following categories: Dining, food and beverages, sports, music, film, television and other entertainment, clothing and accessories, jewellery, luggage and bags, cosmetics, personal health and hygiene, electronics, home furnishings, and housewares, automobiles, transport and travel, hotels, financial services, loyalty and reward programs, media services, entertainment services, social networking services, payment services, on-line advertising services, other e-commerce, information and communications and services, concierge services, and other products and services that we think may be relevant to you based on information you provide to us (for instance, via your participation in our surveys).

Third Party Links

SUPIA ASIA is not responsible for the content of any off-website pages or any other websites linked to or from the Site. Links appearing on the Site are for convenience only and are not an endorsement by us, our affiliates or our partners of the referenced content, product, service, or supplier. You’re linking to or from any off-website pages or other websites is at your own risk. SUPIA ASIA is in no way responsible for examining or evaluating, and SUPIA ASIA does not warrant the offerings of, off-website pages or any other websites linked to or from the Site, nor do SUPIA ASIA assumes any responsibility or liability for the actions, content, products, or services of such pages and websites, including, without limitation, their privacy policies and terms and conditions. You should carefully review the terms and conditions and privacy policies of all off-website pages and other websites that you visit.

Transfer of Personal Data

We may disclose or transfer your personal data to companies within the SUPIA ASIA or to any third party service providers or business partners, whether within or outside Hong Kong, as necessary on a need-to-know basis to fulfill any of the Purposes, which include the processing and storing of your personal data. We may also disclose or transfer your personal data to any other party when we believe such disclosure or transfer is required for legal or regulatory reasons or where it is necessary to protect our interests (as permitted by law). We also reserve the right to transfer your personal information with us in the event we are involved in any merger, acquisition or corporate reorganization. However, we will not transfer your personal data unless the transferee agrees to use your personal information in accordance with this Privacy Policy. 

Security and Protection Of Your Personal Information

SUPIA ASIA maintains appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Service providers who perform services on SUPIA ASIA’s behalf based on SUPIA ASIA’s instructions, SUPIA ASIA does not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. 

Changes to Privacy Policy

We may change this Privacy Policy from time to time by posting the updated version of the Privacy Policy on our website ( . We encourage you to visit frequently to stay informed of our most updated version.

Check And Update Your Information

You may wish to access, verify or update any of your personal data that we hold. You can do so by:
(a) logging in the “My Account” section, 
(b) contacting our Privacy Officer at or mailing to , Privacy Officer, Supia Asia Limited , Unit 1607A, 16F, Futura Plaza, 111-113 How Ming Street Kwun Tong, Hong Kong or 
(c) completing “Customer Information Renewal Form” at our show room or our stores.


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